From the International Fashion Film Festival in La Jolla, to the first ever International Fashion Film Awards ceremony in Beverly Hills, these past few days have been filled with excitement, education and most importantly FASHION! Sometimes I think to myself I’m taking a risk and then I meet people with mile long lavender trains, and pop legends with blue hair. I could definitely learn to walk on more of a wild side when it comes to fashion decisions. Apparently the wild side has more color. Alas, the International Fashion Film Awards proved to be a night full of glamour and recognition for stars in the realm of Fashion Film from all around the world. I feel like I have watched so many of these films I’m starting to learn to speak French and Italian. Ok, that’s not true. But I am starting to realize that fashion around the globe means the same. It is an art form. A mean for someone to express how they feel.
The ceremonies kicked off with an introduction by Cinemoi President Daphna Ziman. Once again a lesson in fashion film history. The venue hosting the event, the Saban Theatre, located in beautiful Beverly Hills actually had quite the substantial history with legendary film stars including Marilyn Monroe. The talent that we were just about to recognize was described as the “merging of couture and film.” And with that, the awards got kicked into full gear. Awards were presented in categories such as Best Art Director, Best Styling, and Best Fashion Film. Although these films are not nearly as mainstream as blockbuster hits that we would all instantly recognize (there was an apology to Michael Bay for no nods to Optimus Prime,) they should not be discredited. Part of the allure and mystery of familiarizing one’s self with International Fashion Films is more than just hearing fashion described in a foreign language or a cool accent. It is stepping into the creative mind that is crazy beautiful enough to imagine fashion and produce stunning imagery through costume, makeup and digital talents. Really and truly it’s a breathtaking experience. One of my favorite films nominated for Best Film was “Urban Hippie” by Damien Krisl.
Half way through the ceremony Lance Bass presented Melissa and Joan Rivers the IFFA Icon Award. And rightfully so! Before them nobody had the audacity to ask fashions elite on the red carpet’s “who are you wearing?” I’m not going to lie, knowing I would be in the presence of the Rivers women I was TERRIFIED about the potential to be called out literally by the fashion police. Although, I think I would have been honored at the thought that time was even taken to judge my outfit. One day!
Michael Costello even presented an Icon Award to Gigi Lepage, for her groundbreaking and legendary costume design contributions to fashion film. One of her most memorable creations was designing the costumes for “Grace of Monaco.” Oh ya, and she’s worked with little ol’ labels such as Cartier and Dior. Truthfully, I wasn’t really a fan until I heard her compare dressing Nicole Kidman to dressing Barbie. Anyone who can compare a life accomplishment to Barbie is fabulous in my book. Plus, I’m pretty sure I heard her say something along the lines of “Ja’ Dor.” Let’s be honest here, the only foreign language I understand is Christian Louboutin, Dior and Yves Saint Laurent. Oh ya and the other ones but those ones are more fun to roll off the tongue. I’m still mad at Yves Saint Laurent for dropping the Yves. Some of us liked impressing people by pronouncing that! Which speaking of impressive, I was most certainly proud of Michael Costello for overcoming the technical issues that arose during this presentation like a pro. Heidi Klum and Tim Gunn taught him well. Actually, scratch that. Costello looked as though he was as talented at public speaking as he is creating goddess gowns for women with perfect silhouettes.
I’m so proud of Hollywood for taking a break from mainstream and taking time to recognize people who work even harder to share their imagination and vision of fashion with the world. After all where would Hollywood be without iconic fashion contributions such as that white Marilyn Monroe dress or even that “Breakfast At Tiffany’s” dress. In the infamous words of Yves Saint Laurent, “Fashion fades, style is eternal.” And what better way to eternalize style than to capture it on film?