Perhaps it’s because I just started reading Nasty Gal founder and CEO Sophia Amoruso’s #Girl Boss but I am utterly inspired by strong female forces who turn their passion into an empire. Some people contribute in the form of finding fashion for others a la Sophia Amoruso, or some contribute in the form of making fashion a la Whitney Port. Now granted I have some friends that have what I lovingly refer to as a stuffy perception of fashion in that they only believe in labels that invest in the finest materials and perfect each and every cut and stitch and then slap a minimum of a 3 digit price point on it (before it hits the decimals.) I however look at every label equally and take into consideration some key factors before I invest. First and foremost, does it look good on? Second, is it within my price range? Third, how many washes can I get out of it before it falls apart? And finally, is it a name or a company that I can stand behind? Fashion politics, the only politics I can get behind.
One label I can stand behind 110% is Whitney Port. I contemplated saying I support any Hills alum’s fashion adventures but then I remembered Heidi Pratts attempt at designing and whelp, there went that theory. While I could go on for days about how I love Lauren Conrad’s chic and girly collections, I recently become acquainted with her former BFF Whitney Port’s equally feminine and fabulous yet slightly more sophisticated designs. As a Los Angeles native herself she understand the importance of dressing to impress every day, but what she doesn’t sacrifice in her designs is comfort. Something that some labels egregiously disregard. Plus, fun fact of the day I feel like every time I look into a collection of hers I learn a new adjective to describe something. For example, I would have originally referred to this dress as pink, and cute and girly. Thanks to watching countless Whitney interviews however, I now know that this is a digital print. Fashion is an art, it’s always subject to interpretation so I suppose there are countless ways to describe this dress. But at the end of the day I know this dress, regardless of how it would be described by the designer herself is cute, comfy, stylish and won’t fall apart after just 1 wash. This label much like the designer is simply just fabulous. Oh, and if you’re thinking to yourself, I love the collection but don’t have the funds to invest in the pieces direct from the high end department stores it’s typically found in, here’s some friendly advice. Follow her on Instagram! She’s always on sale somewhere it seems and isn’t afraid to promote that. For example, this dress only set me back about $50 with shipping on Hautelook. Much better than the original price tag of $200 something it would have cost me when the collection first launched in a store like Bloomingdales.