Has anyone noticed several major fashion retailers re-thinking their game? One such retailer is Pac Sun. For the LONGEST time I had sworn off all such active wear stores. Before I digress I must clarify, I am not one of those bloggers who gets sponsored and therefore is given free stuff only to blog about how great it is. PR LESSON NUMERO UNO! Don’t ever accept free gifts unless you want to jeopardize the reputation of your integrity. This blogger is happy to report her integrity has not been sold over to the fashion devil.
Maybe it’s because I have been spending more time in San Diego, and therefore I’m going back to my beach roots but I have really been digging what Pac Sun has been carrying! While I think the Kendal and Kylie collection is uber cute, I don’t think I’ll gravitate that deep in to affordable contemporary wear. I’d rather spend that kind of money on Free People. Same concept, better quality. Brandy Melville on the other hand, is a great investment! I know I’m not investing in pieces that are made with longevity in mind, but rather cute, comfy and classic. And of course always on trend!
Sometimes being a So.Cal fashionista is complicated. You want to be cute. You want to be on trend but not so trendy you can’t establish yourself as a trend setter. And at the same time you never want to spend a million bucks to achieve success. Taking all of these predicaments into consideration it is times when retailers have great holiday sales that I find my self in love and in trouble. Two Brandy Melville pants for only $44! Score! For the record (this message is for my boyfriend only) I tried leaving with just one pair but they were reduced in price and on sale for buy one get one half off. I was hooked. So not only did I get a great deal on two pairs of floral print pants, but I also found the solution for my runway show predicament which somehow became I had nothing to wear. Odd how that always happens. My mission of accomplishing boho chic at a retailer I used to shop for Roxy digs was accomplished. Never thought that it would happen but it did, and I’m glad.
Fashion shows are so much fun! And I have quickly learned that you don’t need to dress up in the most expensive designer duds to make a statement. You just need to be yourself and have fun! This one was actually one of my favs. A fashion for for the girl who loves swimsuits, sparkle and color. While granted the only acceptable place to wear a rhinestone encrusted bikini is a runway or Las Vegas, I still love that there are designers out there who design for a client who doesn’t care about trends and whose roots will always be in ruffles, colors and sparkle.