Pumpkin Spice lattes aren’t the only thing I have to look forward to this Fall! Wildfox just announced their inspiration behind the coming season’s must have collection! Inspired by the “Great Gatsby” phenomenon comes “Daisy’s Girls.”
Head designer Kimberley Gordon released a statement behind the inspiration for the collection via the Wildfox Facebook page, “It’s amazing how we are approaching the 20’s again, but for our generation! I was really inspired by this decade for the first time in my life. Generally, I’d found the subject a bit dull, but after re-reading The Great Gatsby I realized it really felt so Wildfox! Parties all the time, driving into town, spending money, falling in love, big mansions and gardens, the ocean, brewing your own alcohol, best friends and broken hearts…it’s just so amazingly fun. It was all sparkle, true love, dancing, and champagne!”
And I have to give Wildfox two major thumbs up for another spot on campaign! Kudos to the designers and creative directors on this project for making me want to immediately place an order for a prohibition sweater, pop on the Gatsby soundtrack (skip quickly to Beyonce and Andre 3000’s eery rendition of “Back to Black”) and start reading the American classic.
Cheers Wildfox. You’ve done it again.